Tips to Designing Your Promotional Clothing to Make an Impact

Promotional clothing can be such an effective marketing tool. It is used by companies to create a uniform for their employees and some companies will design promotional clothing, which they sell to customers, enabling them to remember where they have been and what they have seen.

When it comes to promotional clothing, it’s important to be creative in your design. While you want to promote your company name and logo, you may want to look at a theme or if you have an exciting logo, you may want to make that stand out to be the feature on the clothing item. It’s always advisable to get a designer to help you with this stage to ensure that the promotional clothing you have will make an impact on customers and potential customers moving forward.

Always look at the printing options available based on what promotional clothing you have chosen. If you have chosen polo shirts and are only putting your logo on a top breast corner, then you may want to look at embroidery, but if you’re covering an entire t-shirt with your company name and logo, then vinyl or screen printing may be the solution for you. Discuss these options with the printing company to ensure you make the best decision based on your specific requirements and that can help you work within your set budget.

Next look at colours. Ideally when it comes to promotional clothing, you should choose items that blend in with your company colours. Remember when choosing clothing items you need to choose a colour that will allow your logo and company name to stand out. This means if you’re printing your logo in white, choose a black or dark blue shirt, but if you’re printing your logo in black, then stick to light coloured clothing items, ensuring that your printing really makes a statement.

Keep your design simple. This is often easier said than done, but in most instances having your company name, logo and maybe your website address on a promotional clothing item will make more of an impact than having a large image. Look at the options, work with your designer and come up with a few solutions which you can play around with until you feel you have found the one that will make the biggest impact, help boost your brand visibility and ensure customers remember your name when they need products or services that you supply.

Finally, always think of your audience. It is imperative to do a thorough customer analysis before you start your promotional clothing design process. Knowing your audience can help you identify what will appeal to them, what they will notice and how you can use your clothing to make an impact on potential customers. Using your customer analysis can ensure that the design you choose, the colours and the print all make the best impact to help you push your business moving forward.

Remember that one of the most important steps to designing promotional clothing is to choose a leading and reputable supplier that can help you throughout the process. Ideally you want to choose a supplier that can provide you with a turnkey service. They should have an in-house team of consultants that can help you from the inception stages through the design stages. They should supply the clothing and manage the printing for you, ensuring it is delivered to your door as agreed. This can save you time and money in the long run and ensure that all the boxes are ticked to make the best promotional clothing decisions that will make the biggest impact on your customer base.